NEWS RELEASE – For Immediate Release
January 3, 2008

Seven’s On Call Health Segment Features LifeSavers
Learning CPR (cardiopulmonary resuscitation) has just become easier, and this news inspired the well-known Dr. Jay Adlersberg, of WABC TV’s Seven’s On Call, to feature LifeSavers, Inc., of Fairfield, New Jersey, in a recent evening news segment. Adlersberg reminded viewers that the holidays are a time when deaths from heart disease increase. LifeSavers, Inc., offers a new at-home CPR training kit that families can use to teach themselves the core skills of CPR in about 22 minutes.
“Knowing CPR can make a big difference at this time of family gatherings,” notes Robert Stickel, president and founder of LifeSavers, Inc. And, as he explains in his television debut, “The average response time in the U.S. is 10 minutes. The brain cells die in four minutes, so if you don't start CPR you don't keep oxygen going to the brain.”
With the CPR Anytime Kit, which includes a personal, inflatable CPR Manikin (“Mini Anne”), a CPR Skills Practice DVD, a Family & Friends CPR student book, and other program accessories, the program can be completed individually or in groups. It was designed as a tool to reach and teach family members, friends, and members of the general public who do not traditionally attend CPR courses, but who are most likely to witness sudden cardiac arrests in the home or outside of a hospital setting.
An Infant CPR Anytime Kit is also available, designed to teach parents, grandparents, and others involved in the child care of an infant the core skills of Infant CPR and relief of choking in an infant, also in just 22 minutes. Each Infant CPR Anytime Kit contains a CPR Skills Practice DVD, a personal, inflatable Mini Baby CPR Manikin, foldout quick reference guides in two sizes, a practice phone, sanitizing wipes, and an extra lung for the Mini Baby manikin. The CPR Anytime Kits retail for about $30.
LifeSavers, Inc., is an American Heart Association Training Center that serves the industrial, commercial, and civic organizations with high-quality health and safety education programs and products. The company, which offers classes in CPR, first aid, defibrillation, and other health-related areas, is also an authorized Defibtech distributor and proudly sells the LifeLine AED and CPR Anytime Kits (adult and infant versions), as well as defibrillator storage cabinets, AED batteries, electrodes, carrying cases, and other AED accessories. LifeSavers also sells first-aid kits and supplies, flashlights, and safety supplies.
For more information about LifeSavers, visit the showroom at 39 Plymouth Street, Fairfield, New Jersey, call 973-244-9111, or visit www.lifesaversinc.com.

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